Give in now, fighting will only prolong the agony....

When I grow up and start my own business, I am going to build my building right across the street from my largest competitor. Most people would say that I am foolish for thinking this would be a good idea. But, my building will be special. I will hire a firm that will build me a building in which the top floors form a perfect parabolic dish. The shiny exterior will reflect all the rays of the sun onto a single point, my competitor's front door.

It will be so much fun watching the rival CEO burst into flames as he tries to enter his own building. My company will have ad campaigns like "You could buy from the other guy, but why would you want to roast and die under the force of the sun laser of death?". I know it isn't really a laser, but consumers are stupid and won't know the difference.

To keep moral up I will provide, sticks, marshmallows, chocolate and graham crackers for free so that all my employees can go make smores on the flaming exterior of our neighbor. Who would not want to work for, or buy from a company like that?